"The camera is an instrument that teaches people how to see without a camera." - Dorothea Lange

Tuesday, April 05, 2011

toms: a day without shoes

Experience what millions of people in the world go through every day.

Go barefoot today.

TOMS is an ultra cool company. Whenever you buy a pair of their comfy cotton or canvas shoes, they give a new pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they're all about. The TOMS mission transforms customers into benefactors, which allows TOMS to grow a truly sustainable way of giving, rather than depending on fundraising for support.

There is no “TOM”; the founder’s name is actually Blake Mycoskie. TOMS is an abbreviation for “Shoes for a Better Tomorrow”, but they couldn’t get that on the back of a shoe, so they shortened it to TOMS.

WHY DOES TOMS GIVE AWAY SHOES? (As of last September, they'd given away a over a million pairs!)

Why not water or medicine or something else? While all those are important, shoes have been shown to be a fundamental resource for protecting children from rough terrain, infection, and soil-based diseases.

Shoes have value beyond being critical for physical health. Many schools in developing countries require shoes for attendance. And some soil-based diseases not only cause physical symptoms, but create cognitive impairment too, crippling a child’s long- term potential. It’s simply just a fact that in many developing countries, children must walk barefoot for miles to school, clean water and medical help. Hundreds of millions of children are at risk of injury, infection and soil-transmitted diseases that most can’t afford to prevent and treat. Healthy, educated kids make for positive change in their villages and communities. That can ultimately lead to positive change for everyone.

Take 'em off, people! Raise awareness. Start a conversation with someone who does not know. Change a mind. And then change some lives.

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