"The camera is an instrument that teaches people how to see without a camera." - Dorothea Lange

Thursday, March 18, 2010

on a lighter note: you are a bus

Subaru is the name of a star cluster in the Taurus constellation, which is called “Pleiades” in the West. Six of its stars are visible to the naked eye. Credit for naming the car company goes to Kenja Kita, the first president of Fuji Heavy Industries. As Fuji Heavy Industries had just taken over five of twelve companies resulting from the breakup of the old Nakajima Aircraft Company, Kita saw this unique name as the ideal symbol to express the unification of these five Fuji companies - "Subaru”.

Sure, we all knew that... right?

But while spring break road tripping behind my son Max’s “The Ru” his good friend Arjun figured out the true, veiled meaning of the name by simply reading it backwards.

Max quickly got out the tools necessary for rearranging the letters and


Um, I mean... URABUS!

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